You already know that paid search advertising is one of the hottest
trends in the world, making up nearly half of all ad dollars spent
online. In 2008, this will add up to more than $15 billion.
Perhaps you know this because you’ve already benefited from
past Page Zero handbooks, or read Winning Results with Google
AdWords, or from attending industry conferences such as Search
Engine Strategies. Or maybe you’re an industry veteran saying:
cut to the chase!
Well, the real hot info is in Mona’s handbook. There are
some significant differences especially if you’re used to
using other engines. In the book, there are both “action
items” and “helpful hints”. The “action
items” are tips Mona believes advertisers should try in their
accounts. The “helpful hints” are slightly more advanced
tips that can even trip up more experienced advertisers. The book
also covers power features like the ranking algorithm, geotargeting,
campaign forecasting and provides innovative solutions to often
complex tasks. That’s the chase! If you’re a fan of
our past materials and are ready to get your Yahoo! Search Marketing
campaign up to its proper standard in 2008, click
here to buy.
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$89
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$59.33
Recession Special: Offer Expires
Dec. 31, 2008 |
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Or, read on…
So many advertisers are going about it wrong, missing key techniques,
or just not taking advantage of opportunities, it’s not even
funny! For the want of a few hours of study time, many are leaving
big dollars on the table.
Today, the majority of online advertisers are neglecting the power
of Yahoo! Search Marketing (YSM), in part because Yahoo isn’t
the hot media topic (Google still is), but also because Yahoo’s
new, long-promised ad platform (codenamed Panama) was so good it
actually caught a lot of advertisers off guard! With Panama out,
advertisers can no longer blame the “broken” Y!SM platform
for underperforming campaigns.
The thoroughness of this 100-page report, Mastering
Panama, is coupled with an executive-friendly
format, so no matter how time-stretched you are, you can dive
in and take advantage of brightly-labeled Action Items and
little-known tips labeled as Helpful Hints. Let Mona’s
fresh approach motivate you to take your results to the next
level.
Here are some of the key topics covered as Mona demystifies
the all-new Panama platform:
- New geotargeting capabilities
- Match types and MatchDriver technology
- Y!SM service tiers and certifications
- The streamlined editorial review process
- The new Quality Index ranking algorithm
- New Y!SM advertising products
- New ad copy rotation to run better tests
- Time saving keyword research tools
- Click volume forecasting
Reviewers are already giving it their personal thumbs-up:
“Being a busy practitioner in the field, I know how hard
it is to complete an article, let alone an entire book covering
all the major features and tactics. This is a major contribution.
Mona’s report gets deep into the tactics, showing what works,
and what doesn’t.”
-- Matt Van Wagner, Find Me Faster, Nashua, NH
“I received your book a week ago, and just finished it off
yesterday. Great stuff Mona! There was way more to Panama than
I had expected, so thanks for the insight on some of the finer,
and more useful details. My world just got easier”.
-- Dave, at an interactive agency in Toronto, Ontario
For a very small price, you can dramatically improve the
bottom line of your campaigns. We challenge you to read the book
and not learn a tip or two that can dramatically help your Y!SM
campaigns bottom line.
Ready to kick it up a couple of notches in 2009? Click
the button below.
Cue the Van Halen guitar riffs. Get ready to rock your Y!SM campaigns.
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$89
|
$59.33
Recession Special: Offer Expires
Dec. 31, 2008 |
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